Price Chopper earns national Gold Plate Award for ‘Family Mealtimes Matter’ campaign
SAN ANTONIO, Texas – Recently, Price Chopper was awarded the inaugural Gold Plate Award (50-199 stores division) at the Food Marketing Institute’s Health and Wellness/Global Market Development Center dinner in San Antonio, Texas.
The award was in recognition of Price Chopper’s “Family Mealtimes Matter,” an outreach campaign that focuses on bringing families together for mealtime.
“Family Mealtimes Matter” is a collaborative initiative of Price Chopper and statewide health and nutrition partners, including Cornell Cooperative Extension and Eat Smart New York. It takes place every fall throughout New York state. Registered dietitians and nutrition educators host programs and store tours that inspire customers to use fun and easy methods to increase the number of family mealtimes. Additional program components include recipes, coupons, food demonstrations, informational tips and giveaways.
“Price Chopper is committed to helping people feed and care for themselves and their families,” said Mona Golub, vice president of public relations and consumer services. “And the statistical reality that children who eat meals with family do better at school, stay out of trouble, and learn healthier eating habits, is all the impetus we need to continue nurturing our ‘Family Mealtimes Matter’ program.”
The Gold Plate Award was created through the work of FMI’s foundation, along with partner and founding supporter Nestle USA, to highlight programs FMI retailer and wholesaler members have implemented to encourage family meals. Gold Plates were awarded in three categories based on company size: small (one to 49 stores), medium (50 to 199 stores) and large retailers (200-plus stores).