Adirondack Community Trust changes name to Adirondack Foundation
LAKE PLACID – The charitable giving institution known since 1997 as Adirondack Community Trust now has a new name – Adirondack Foundation.
“Over the years, our organization has frequently and too easily been confused with a bank,” said Cali Brooks, Adirondack Foundation’s executive director. “Adirondack Foundation more accurately conveys our charitable purpose.”
Adirondack Foundation’s Board of Trustees has voted unanimously to change the name name and also consider new strategies, outcomes and websites. A new website has been developed by Adworkshop, a Lake Placid-based advertising agency. The address, www.generousact.org, is the same. In the coming weeks, Adirondack Foundation plans to unveil Adirondack Gives, a crowdfunding website for Adirondack region nonprofit groups. Adirondack Foundation also introduced a new logo and tagline, “Generous Acts Enhancing Communities.”
Adirondack Foundation provides stewardship for more than 220 distinct personalized charitable funds and organizational endowments that are pooled and invested – a total of more than $34 million. In the 2013 fiscal year, the foundation awarded $1,920,240 in grants to help meet the needs of Adirondack region communities and once again received accreditation from the Community Foundations National Standards Board, meeting the nation’s highest philanthropic standards for operational quality, integrity and accountability.