Adworkshop adds Knight as new senior managing director

LAKE PLACID – Adworkshop announces the addition of Wendy Knight, formerly of Knight & Day Communications in Manhattan, as its new senior managing director.

She joins Adworkshop’s Executive Team composed of Tom and Adele Connors, Darcy Norfolk and Sandra Gagnon.

Knight brings more than 20 years of communications experience to her new role as Senior Managing Director at Adworkshop. In addition to owning her own communication and marketing firm, Knight has served as the Director of Communications for the Vermont Chamber of Commerce, Public Relations Director for the International Culinary Center and the Acting Executive Director of CIGNA HealthCare of Northern New England.

Additionally, Knight has worked as a freelance travel and lifestyle journalist for the New York Times, and has served as a travel expert for ABC News Now, producing and hosting regular digital segments.

“Wendy brings drive, industry experience and exceptional communication skills to Adworkshop,” stated CEO Adele Connors. “We are thrilled to have her join the team. As a native of New York State, Wendy is a self-described ‘outdoor enthusiast’ with a deep passion for, and lifelong connection to, the Adirondacks.”

In her role, Knight will utilize her executive-level experience to optimize Adworkshop’s internal operations and marketing services, build upon client relationships, and increase innovation and creative capabilities.

“Adworkshop is an outstanding company with creative and talented employees, a reputation for excellence, and a commitment to innovative marketing solutions for clients,” Knight stated. “I couldn’t be happier to join the agency and live in the Adirondacks.”

Adworkshop also announces changes to its executive leadership team with Agency Director, Sandy Gagnon, resuming her previous role as Senior Director of Finance and Human Resources. Additionally, the agency’s current Executive Director, Darcy Norfolk, will be transitioning to part-time status as senior director of Engagement in order to spend more time with her growing family.